Shayma abdulmanaf shakir
Pharmacist
TIU - faculty of pharmacy
Brain on Reels: How Short Videos Influence ADHD
Watching reels and shorts, with their rapid-fire delivery and engaging visuals, can significantly impact our brains. These short-form videos often trigger the release of dopamine, a neurotransmitter associated with pleasure and reward, creating a quick, gratifying experience that encourages repeated viewing. This constant stimulation can lead to decreased attention spans, as our brains become conditioned to expect quick and frequent rewards. The brevity and variety of content also make it harder for us to focus on longer, more demanding tasks. Moreover,This can affect our critical thinking and openness to new ideas.
The relationship between watching reels and shorts and Attention Deficit Hyperactivity Disorder (ADHD) is an area of growing concern and interest. ADHD is characterised by symptoms such as inattention, hyperactivity, and impulsiveness. The rapid, high-stimulation nature of short-form video content on platforms like TikTok and Instagram can exacerbate these symptoms.
For individuals with ADHD, the constant stream of new and exciting content can be particularly enticing, as it aligns with their brain’s need for frequent stimulation. This can lead to prolonged screen time and difficulty disengaging from these platforms, which in turn can intensify inattention and impulsivity. The fast-paced, ever-changing nature of these videos may further reduce the ability to focus on tasks that require sustained attention and patience.
Moreover, the preference for quick, rewarding content can make it more challenging for people with ADHD to engage with slower-paced or less immediately gratifying activities, such as reading a book or completing a long-term project. This can hinder their academic or professional performance and negatively affect their daily lives. For individuals with ADHD, setting limits on screen time and incorporating breaks can help mitigate the potentially adverse effects of consuming short-form video content.
References :
https://www.deepwrk.io/blog/adhd-and-social-media
https://www.habitandbehaviour.com/papers/HS%20Varshaa%20and%20Shreya%20K%20.pdf