Gadeir Ali
Iraq’s e-commerce market has grown rapidly in recent years. The sector has evolved from a niche occupied by technologically skilled persons to a mainstream offering for the typical Iraqi consumer. According to a survey done by Think Bank Iraq, 57% of Iraqi internet users have shopped at least once online. This has piqued the attention of Iraqi business leaders and investors in e-commerce platforms.
Youthful ideas began to appear to meet the needs of the customer in terms of speed of delivery, ease of dealing, and others, and applications appeared among them. Miswag has received millions in investment rounds, while Orisdi has received money and collaboration agreements with Iraq’s largest private TV network, Al Sharqiya. As Iraqi entrepreneurs and visionaries push the boundaries and bring new ideas and innovation to the nation, we may anticipate e-commerce services to play a bigger role in Iraq’s retail and logistics sectors.
- Miswag: It was founded in 2014 as an e-commerce pioneer in Iraq. With over 700,000 users and 15,000 product options, the website is immensely popular among Iraqi customers. The firm has secured $1.6 million in the country’s first pre-series A round of funding. It is an Iraqi company registered in Iraq officially since its establishment. All over Iraq, where it continued to develop and grow its commercial value to have, in 2017, two main branches in Baghdad and Erbil, with more than 700,000 Iraqi users, over 250 commercial brands, and up to 200 local and international merchants, Miswag was established as a startup in Baghdad to serve the Iraqi market. Its objectives are to improve the economic situation, encourage the private sector, and create jobs. One of the goals of the founders was to grow the Miswag service to reach all the provinces in Iraq, where they worked hard and against the time, they were able to grow the service in under a year to cover the entire country.
- Orisdi: It has been a major competitor in the e-commerce business since its inception in 2019. The user-friendly design of the platform and prompt customer care provide a positive client experience. Orisdi has piqued the interest of Iraqi investors with the completion of a six-figure contract with Al Sharqiya TV Group, one of Iraq’s leading media organizations, granting the platform access to millions of Al Sharqiya viewers. One of the site’s most important priorities is to provide a unique shopping experience to the customers by providing an easy purchase process through a simple site design, providing products at competitive prices and also
delivering products as quickly as possible, to the fact that the site is the first site to offer a return or exchange policy within 48 hours without shipping fees.
Vision: The first online shopping site in Iraq Mission: Shopping is more convenient and cheaper.
Principles: Credibility, Excellent Shopping Experience, Competitive Prices, Transparency, Customer Service, Fast Delivery.
- Daisy Bazaar: It is an Iraqi-based online shopping platform (establish by Kurds) that has been operating since January 2021 with variety of services to facilitate shopping for local individuals. It offers local and international goods through a quick and easy delivery. It aims to provide a customer-friendly experience in a relaxed and faster way without any difficulties. The founders got the idea of establishing the platform because they saw the lack of e-commerce infrastructure so they created one of their owns to solve the problem. Daisy Bazaar’s mission is to provide customers local/international goods at the most affordable prices in the most efficient ways possible and save peoples time by adding a value to their lives, providing exclusive products, fast deliveries, and the best deals to customers. Its Vision is to promise to provide customers with the best possible care and service. The platform aspires to be the most customer-centric online shopping and shipping company in Iraq.
References:
daidy/ in persona direct resources based on interviewee /2022/may